Name: James Matasata
Occupation: Owner, Coffee and Comics on 45th Street
Place and Date of Interview: Monday, May 21st, 5:30 pm @ Coffee and Comics
Q: How did you get involved in the coffee and comics business?
A: Well, I bought the shop about a year ago from the old owner who opened it. I also work for the phone company.
Q: Why did you buy the shop?
A: I needed something to do with my money.
Q: Did you have any experience in this sort of industry before you purchased this shop?
A: I had worked for some restaurants before, but had no real experience in the coffee business or the comics business, apart from being a collector.
Q: How many people work here?
A: two and a half, including myself
Q:How has business been since you purchased the shop?
A: Business dropped off a little bit after I initially purchased the shop, because there were a number of regulars who came in simply for the old owner, who had a strong personality. It has begun to pick back up, though.
Q: So then who do you find most of your customers are? Committed regulars or curious folks?
A: We have a mixture of both. Mostly regulars come in for the comics, although we have been able to turn a few people who walked in off the street looking for coffee on to comics, which is a good thing.
Q: Do you require people to buy the books before reading them?
A: No, people are free to come in, buy a cup of coffee and read comics, although it is always nice when they buy the books! (laughs)
Q: Do you notice any competition between you and other comic shops or coffee stores in the area?
A: Not really. We kind of occupy a different niche than those other shops; cater to a different crowd.
Q: What are your busiest days in the shop?
A: Wednesdays, which is when new comics come in, and Saturday.
Q: With no experience in the coffee industry before, how did you come up with a satisfactory product?
A: I know there are people who are very formulaic with the way they make their coffee, but I really just focus on whether or not the customer thinks it tastes good. If it does, than it is a success.
Q: Do you think your proximity to campus may put you at an advantage over other coffee shops located on the Ave?
A: Not really. The dorms are so far away that the fact that we are a bit closer doesn't seem to matter much.
Q: How do you think a business like Coffee and Comics would fare in other parts of Seattle, like Capitol Hill or Ballard?
A: I really don't think that this sort of business would fare as well in other areas of the city. There is a stigma about reading comic books prevalent among older crowds, whereas the proximity of the college in U-District works to our advantage, although I do think that a business such as this could fare well in Capitol Hill, near the community college there. It tends to be more educated people who read comics.
Q: So can you carry on a conversation with a comic nerd?
A: I wouldn't have bought the shop if I couldn't.
Q: That being said, do you think Frank Miller is past his prime? (
note: Frank Miller did a super-good stint on Daredevil in the 80's, creating the Elektra character and laying the groundwork of DD's inner-workings that many writers are still mining to this day. He also did Batman: The Dark Knight Returns, and Batman: Year One, both of which were superb. Miller is also responsible for Sin City. Recently, he has written for RoboCop and put out the completely awful Dark Knight Strikes Again, sequel to the groundbreaking Dark Knight Returns)
A: Yes. Although we may see something good from him again, I think every creator has a certain period of time in which he is hungry, and I don't think Miller has that hunger anymore.
Q: As evident in stories like
The Dark Knight Strikes Again?A: Oh yeah. Talk about a waste of $7.95 an issue!
FIELD NOTES: This interview took place in Coffee and Comics while it was not too busy. Mr. Matasata checked his e-mail during the interview, which I did not mind, because I felt like less of an intruder in his life, which was good. There was an equipment malfunction, in the sense that my tape recorder failed to record anything, so we had to go over the interview again while I wrote it by hand.
So there you have it. All-in-all, I'd say the interview went really well, except for a tape-recorder malfunction that required lots of long-hand writing out of the interview after it had happened. Luckily, Mr. Matasata was a very patient man.
From this interview, I learned that if you present yourself as familiar with but not arrogantly knowledgeable of a common interest (in this case, comics), the interview tends to go smoother. Mr. Matasata was very easy going and definitely warmed up to me more once I showed some knowledge of the field. I went into this interview trying to get a sense of how a business like Coffee and Comics operates (because I'll be studying coffeeshops in a different sense in Amsterdam) and I think I achieved that. It also helped that the shop was not overly busy. Overall, I would say that being polite and patient goes a long long way.